IMImobile, a cloud communications software and solutions provider has been chosen by Capitec Bank—South Africa’s fastest growing bank to deliver a centralised client communications hub in order to deliver a more personalised digital banking experience across its base of more than 10mn clients.

IMImobile delivers marketing communications across SMS, email, app push notifications, telemarketing, and direct mail. Using IMIcampaign—IMImobile’s market-leading integrated campaign management solution—Capitec can create, manage and deploy interactive mobile-first client communications. IMImobile will deliver critical communications to Capitec’s clients when opening new accounts, share digital bank statements and amend account details.

IMIconnect’s visual workflow builder allows the design and launch of omnichannel customer journeys such as credit status checks, account and transaction notifications and surveys in a low-code environment, communicating easily between existing business systems and processes.

Francois Viviers, Executive Marketing & Communications of Capitec Bank said “At Capitec, our mission is to help clients improve their financial lives. We guide and assist our clients to transact, and financially interact with the world as it evolves. Delivering personalised communication, especially across mobile and digital communication channels, is hugely important to us and our clients. We are pleased to work with IMImobile, a partner with proven experience and track record in the financial services sector and look forward to delivering greater personalisation for our clients.”

IMImobile offers a scalable enterprise-grade technology as an established leader in mobile customer interactions. IMImobile was recently recognised in Gartner’s first Magic Quadrant for mobile marketing platforms as a specialist vendor that provides mobile-first capabilities in the enterprise marketing technology stack for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy. Jay Patel, Chief Executive of IMImobile commented “We are pleased to have been selected by Capitec to deliver a centralised communications solution. Using IMIconnect and IMIcampaign, we are able to deliver mobile first marketing innovation at scale to ensure Capitec clients receive the right communications, at the right time, and with the right level of personalisation. We look forward to working in partnership to help optimise the client and customer service experience.”