Pertaining to the fake contents posted on Facebook and Google, Unilever has intimidated the two platforms of taking down its ads if they don’t take proper and adequate steps to address this issue.

The increase in the number of online fake contents has had adverse effects on the online consumers and they tend to trust the online ads very little.

Unilever cited this issue and said that the company has decided not to invest in platforms that have fake and extremist contents, deal with gender biasness in the advertisements; and would invest only in platforms that have positive effects to the society and own responsible digital infrastructure.

The Chief Marketing Officer of Unilever Keith Weed said that the fake and extremist contents in the online advertising are pushing companies away from online advertising.

Mr Weed said: “We cannot have an environment where our consumers don’t trust what they see online.”

“It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on wellbeing, on democracy – and on truth itself.”

“This is not something that can be brushed aside or ignored.”